Privacy Notice
Last updated: October 2026
SS Cricket Academy (“SSCA”, “we”, “us” or “our”) respects your privacy and is committed to handling personal information responsibly and securely.
This Privacy Notice explains what personal information we collect through our website, why we collect it, how we use it and the rights you may have in relation to your information.
Who we are
SS Cricket Academy provides cricket coaching for juniors and adults in Rugby, United Kingdom.
For questions about this Privacy Notice or how your personal information is handled, please contact:
Email: info@dev.sscricketacademy.co.uk
Website: dev.sscricketacademy.co.uk
The legal identity of the business operating SS Cricket Academy will be updated in this notice once the academy’s final business structure has been confirmed.
Information we collect
When you use our Register Your Interest form or contact us, we may collect:
- your name;
- email address;
- telephone number, if provided;
- the player’s age;
- the player’s stated cricket level;
- coaching programmes you are interested in;
- preferred session times;
- information you choose to provide in the message field; and
- information contained in communications between you and SS Cricket Academy.
Please do not provide medical or other sensitive personal information through the Register Your Interest form. If this information is required when a player formally registers for coaching, we will provide an appropriate registration process and further privacy information.
How we use your information
We may use the information you provide to:
- respond to your enquiry;
- record your interest in SS Cricket Academy;
- understand demand for different coaching programmes;
- help plan age groups, sessions, venues and schedules;
- contact you about academy launch arrangements;
- tell you about relevant coaching availability or opportunities you have expressed an interest in; and
- manage communications relating to your enquiry.
We will not sell your personal information.
Our lawful basis for using your information
Depending on the purpose, we generally process information submitted through the Register Your Interest form where it is necessary for our legitimate interests in responding to enquiries, planning and operating the academy and communicating with people who have expressed an interest in our coaching services.
Where another lawful basis is more appropriate or legally required for a particular activity, we will use that basis.
Children’s information
SS Cricket Academy provides coaching for junior players, so some information submitted through the website may relate to children.
Where a junior player is involved, we expect the Register Your Interest form to be completed by, or with the involvement of, a parent or guardian.
At this stage we only request limited information necessary to understand the player’s age and coaching requirements.
A separate registration process will be used before junior players participate in coaching where additional parental, emergency, medical or consent information is required.
Who we share information with
We do not sell personal information or share it with third parties for their own marketing purposes.
Information may be processed by trusted service providers that help us operate the academy and website, such as website hosting, email and IT service providers.
We may also disclose information where required by law or where reasonably necessary for safeguarding, safety, insurance or legal purposes.
How long we keep your information
We will keep Register Your Interest information only for as long as reasonably necessary for the purposes described in this notice.
We will periodically review information we hold and delete or securely dispose of information that is no longer required, subject to any legal, safeguarding, insurance or legitimate record-keeping requirements.
How we protect your information
We take reasonable steps to protect personal information against unauthorised access, loss, misuse or disclosure.
Access to personal information is restricted to people who need it for legitimate academy purposes.
Your rights
Depending on the circumstances, UK data protection law may give you rights relating to your personal information, including the right to:
- request access to information we hold about you;
- ask us to correct inaccurate information;
- ask us to delete information in certain circumstances;
- object to or restrict certain uses of your information; and
- raise concerns about how your information is being handled.
To exercise your rights or ask a privacy question, contact:
info@dev.sscricketacademy.co.uk
You also have the right to raise a concern with the UK’s data protection regulator, the Information Commissioner’s Office (ICO).
Cookies and website technology
Our website may use cookies and similar technologies that are necessary for the website to function correctly.
If we introduce analytics, advertising or other non-essential tracking technologies, we will provide appropriate information and, where required, obtain your choice before those technologies are used.
Changes to this Privacy Notice
We may update this Privacy Notice as SS Cricket Academy develops, including when we introduce player registration, bookings, payments or additional services.
The latest version will always be published on our website.